5 Key Tips to Market Your Drone Business

Drones are also referred to as Small Unmanned Aircraft Systems (sUAS) and have presented humongous amount of opportunities for businesses across the globe. They are being deployed in farming, construction, search and rescue, security and several other sectors. People are also employing drones to pursue their careers as professional photographers and cinematographers. Pilots with legal backing and certification are able to garner plenty of business opportunities.

However, there is plenty of competition around and if one wants to earn substantial amount of money, marketing is the key to success.

Stick to the basics

Professional drone pilots who intend to use their drones for commercial purposes are required to qualify the Part 107 Certification. This certification involves a test that is taken at a Knowledge Testing Centre authorized by the Federal Aviation Administration (FAA). Using a drone for commercial purposes with appropriate legal coverage can have grave ramifications so it is not prudent to promote your business and the services you offer in the absence of this certification. The federal rules and regulations with regard to drones are likely to become stringent with every passing day so it becomes mandatory for those who intend to use drones for commercial purposes to stay acquainted with the latest developments in the legislation and laws related to drones. If you are a beginner, then you should start honing your flying skills with a low cost machine.

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Be Proactive

Professional drone pilot is a fantastic way to earn handsome amount of money but it is a life that is certainly not a bed of roses. The potential clients need to be made aware of the benefits that their business can attain by virtue of drones. A great sales pitch can also contain photographs captured by the drone from the sky but the associated costs and the underlying safety factors can prove to be the major hindrances in getting a decent bargain.

Professional drone pilots should always be looking to be proactive rather than being reactive and make attempts at convincing their potential customers. A short course on sales and marketing can come in handy if you have never been into sales. Once you are able to get some assignment, you need to make sure that you have them coming regularly.

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Maintain a solid online presence

A business website can be a great source to portray one’s online presence as it lets a professional pilot showcase his or her photographs and video footages captured with a drone. Potential clients make an attempt to view the credentials of a professional pilot online before making a move to meet the pilot in person. If they are not able to find you on the internet, they will make an attempt to find your someplace else. A conventional website portraying an outline of your business, contact details and some work samples should be good enough to give a decent first impression. An aesthetically designed website with fantastic images and video footages is the one that you should be looking for if you intend to become a major player in the drone industry.

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Business Network

When it comes to digital marketing, it can be considered as one of the best means to bolster one’s business but at the same time, there is no need to overlook the conventional methods of marketing. So, we suggest you to contact the local business who are looking for aerial images such as real estate agents, construction and insurance firms etc. It is always a great idea to become a part of the business networking groups to get a fair idea of the business environment in the locality. You can also contact other professional drone pilots since there are numerous projects that require the services of more than one pilots. Personal relationship building can go a long way in enhancing your drone business.

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Marketing is a force to be reckoned with

Flying drones can be your passion but you will not be able to get some money out of it unless you put in some concerted efforts with regard to marketing and development of a formidable sales strategy. As your business expands, you can hire people to forge the marketing strategy for your business but some aspects of marketing are bound to require the owner’s input. You are not going to get any assignments if you are not willing to give ample time to sales and marketing.

Conclusion

Professional drone pilots are becoming ever more important for business but the stakes are too high. Consistent marketing is the way to go if you are looking to reap rich dividends in this high impact industry.

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